Healthy living should be FUN.
For all of us.
Training by George exists to lead, promote, encourage, and facilitate FUN, healthy lifestyles for all. Every age. Every fitness level. Every walk of life. And because your business is part of your life, I coach that too — through TIDE360.
Our mission: to lead, promote, encourage, and facilitate FUN, healthy lifestyles for all.
Better Fit Functional Training — because healthy should be fun.
Most people quit healthy habits because they stop being enjoyable. So we flip it: we start with fun, and the health follows. No shame. No impossible standards. Just real people moving, eating, and living a little better every week — together.
Move More, Smile More
Walks, workouts, and activities for every fitness level. If you can show up, you can join in — and you'll leave smiling.
Eat Well, Keep It Simple
No fad diets. Simple, honest food habits you can actually keep — explained in plain English, one small win at a time.
Better Together
Challenges, group events, and a community that cheers you on. Healthy habits stick when you're not doing it alone.
Habits That Last
Small, steady steps beat big, short bursts. We build routines around your real life — work, family, and all.
Three Ways to Train
Pick your path — or mix all three. Same coach, same FUN.
Personal Training
One-on-one functional training built around your body, your goals, and your pace.
Sport Specific Training
Train for your sport. Build the strength, speed, and movement your game demands.
Wilderness Training
Take it outside. Hikes, trails, and adventures that make fitness feel like freedom.
"For all" means for all. Every age, every body, every starting point. You belong here.
Come Join UsWealthy & Healthy. That's the whole point.
Stress from a struggling business spills into your health, your sleep, and your family. That's why Training by George covers both sides of your life. When you're ready to get your business in shape too, TIDE360 is the gym.
Train your business like you train your body.
Consistency, good habits, and a coach in your corner. TIDE360 coaching is built on the SMILE System and backed by the "Now It's Done!" Business Operating System — save 72-80% of your administration time and turn it into more revenue. Not a consultancy. A command center for execution.
Founders Track
6-Week Group Program
$997 one-time
- Expert-led group sessions on the SMILE System
- Tackle real challenges from your real business
- Actionable strategies you use the same week
- AI integration for your daily operations
- Valuable connections with other founders
Done-in-3 Enterprise System™
Idea to Open for Business
$2,497 one-time
- Turn your idea into a fully branded business
- Three clear steps: strategy, branding, execution
- Structure, tools, and accountability
- Move from planning to real results — fast
Private Growth Strategy Lab
12-Week One-on-One
$9,997 one-time
- Personalized 90-120 minute private sessions
- Experts tackle your specific challenges
- Master AI integration across your enterprise
- Seamless implementation — not just advice
- Customized execution, built with you
Private Enterprise Intensive
Scale, Valuation & Exit
Let's Talk
- Tailored AI integration, one-on-one consulting
- Your business rebuilt for scale and valuation
- The full SMILE System, installed in your company
- For leaders preparing for lasting success or exit
Every program runs on the "Now It's Done!" Business Operating System — plans start at $297/month with a 7-day money-back guarantee. My desire is continued collaboration — not contracts that trap you.
The SMILE System
Five values. One way of living and doing business. Whether we're talking about your health or your company, everything I teach runs on these.
Safety
Move safely. Build safely. People thrive when they feel safe — in the gym, on the job, in the room.
Morality
Do the right thing, especially when it costs you. Your word is your bond.
Inclusivity
Healthy lifestyles for ALL. Every person matters. No one gets left out.
Linguistics
Clear communication. Say it simply. Say it honestly. Make sure it landed.
Experiential Value
Every session, every program should feel worth more than it cost. That's the FUN part.
They call me The Dream Driver.
I'm George Knowlton. For 25+ years I've built homes and offices, inspected properties, led teams, and run businesses — SMILE Company, Square Up Construction, and TIDE360, my AI Employee Platform.
But here's what all those years taught me: none of it matters without your health. Your energy, your joy, your people — that's the real wealth. Training by George is where I pour that belief into helping folks live healthier, happier lives. And when those same folks need help with their business, TIDE360 picks up where the workout ends.
One coach. One set of values. Your whole life, raised by the same tide.
Live your leadership. Know your numbers. And never forget — there are no spare people.
— The principles I coach by
Let's make healthy FUN again.
Reach out and say hi. Whether you want to move more, feel better, or get your business in shape, it starts with one friendly conversation. No pressure — just a real talk about where you want to go.